According to the Swiss watch industry in May of this year’s export statistics show that Swiss watch sales in the Far East market, a substantial increase, particularly in high-end market demand increased significantly. However, Swiss watches in the U.S. market, sales growth was stagnant.
Each spring, the Swiss are both in Basel and Geneva watch fairs held worldwide, the exhibition has attracted national companies to come to watch participants, and to purchase Swiss watches.
In fact, in May the rolex watches industry’s export statistics, in part from this year’s Swiss watch fair in April.
At this point, let us first look at the history of the Swiss watch industry.
In Switzerland, the watch manufacturing industry is a kind of traditional industries. First began in the mid-16th century, the Geneva, to the 16 century, the Geneva watch industry known for its excellent quality. In 1601, the Swiss created the world’s first watch industry associations?? Geneva watchmaker Association.
With the Swiss watch and tabulation process of continuous improvement of rapid technological advances, Switzerland in 1800, when the production of watch production has accounted for the world’s total output of watches and clocks (25 million) in two-thirds, and surpassed Britain to become the world watch industry leader. This advantage has been maintained to this day.
Held in Switzerland this spring watch show that currently China has become the largest imports of Swiss watches, new customers, the high-end Swiss watches for the Chinese market demand is increasing. According to the Swiss watch exports in May survey, the Swiss watch exports to China increased by 14.6%.
Indeed, as China’s rapid economic development, the growth of discretionary spending driven by factors such as the Chinese team, including watches, including the fastest growth in demand for luxury goods. Of course, the Swiss watch manufacturers in the Chinese market can be sustained double-digit export growth rate is still in doubt. But in view of the formation of China’s affluent and the increase of disposable spending power, the Chinese market in the short term will remain strong growth.
At the same time, the Swiss watch exports to other regions in Asia are also showing strong growth momentum, particularly in Singapore and Dubai, such as Singapore, the import increased by 71%.
However, we also observed that the Swiss watch market in Russia and the U.S. export growth has declined. Among them, compared with last year, the Russian market, imports increased by only 1.1%; the U.S. market, the import growth or even decrease of 19.8%.
Indeed, through the Swiss watch exports to various markets in the global growth of data, perhaps from one side can be reflected in national economies boom.
Finally, it is worth mentioning that at present China not only has become an importer of Swiss watches, but also watch industry is gradually becoming a manufacturing power.
This year, the exhibition organized by the Swiss watch, for example, China, Hong Kong exhibitors, 326 companies, accounting for 17% of the total number of business participants. According to the Swiss watch industry, the most recent reports indicate that not only the current movements in other parts of watches made by the international customers welcome, but watch the volume of orders from the point of view, China’s watch manufacturing industry’s position in the world is steadily improving. (Source: Shanghai Securities News)
